TD wanted to help parents teach their kids about financial literacy. What’s the best way to do that? Visualization. The TD coin poster reinvented the traditional piggy bank. Kids could pick the item they wanted to save for and when the poster was full they could purchase the real world item. The equation worked. The literacy program was recognized by Cannes Lions, The One Show, The Clios, ADC, CA Magazine, The Marketing Awards and ADCC. Kerry’s role: CD