MOLSON MONKEYS
How in the world do you ever attempt to describe all the reasons to be proud to be Canadian? You can’t. Unless you unleash an infinite amount of monkeys on an infinite amount of typewriters. That’s the only way to guarantee every story will be told. We know, because we did it. This campaign launched with an unbranded teaser that got the typewriters fired up and the whole country talking. It paid off with 12 quirky stories that only a monkey could come up with. Our roles: AD | CD | CW