After declining sales Molson Canadian needed a shot in the arm as it was largely viewed as “my dad’s beer”  by young consumers. “Don’t touch Canadian pride, it’s not a hot button” the research said. It’s important to note, the researchers were American, and we didn’t listen to them. Our roles: AD | CW | GCD

The Molson Canadian Calendar was the very definition of all things Canadian. It was unique for a few reasons; It celebrated our rich Canadian history, it marked the first time Molson secured ad space every day for a full year, and it gave Canadians a reason to say "cheers" every day. Our roles: GCD | CW | AD | Photographer