MOLSON CANADIAN
After declining sales Molson Canadian needed a shot in the arm as it was largely viewed as “my dad’s beer” by young consumers. “Don’t touch Canadian pride, it’s not a hot button” the research said. It’s important to note, the researchers were American, and we didn’t listen to them. Our roles: AD | CW | GCD
The Molson Canadian Calendar was the very definition of all things Canadian. It was unique for a few reasons; It celebrated our rich Canadian history, it marked the first time Molson secured ad space every day for a full year, and it gave Canadians a reason to say "cheers" every day. Our roles: GCD | CW | AD | Photographer
![](https://freight.cargo.site/t/original/i/d3d1dd17990adcb69fedb2d1b9c8e84545d7d1dcef5a0153984655ddf842e629/MCC-April-1.png)
![](https://freight.cargo.site/t/original/i/7ef20ae303a01fed9fd9d5dc05ce17f2fb6e7d956b4c0d0db705d680848062e1/Molson-turbot.png)
![](https://freight.cargo.site/t/original/i/6efe982580ba517fcff35861e803b7309d548f0e3e9a73a20bfafe30e0132dd9/Molson-Jacque1.png)
![](https://freight.cargo.site/t/original/i/c27a2d6a203b37d2061ec8217b543c350d9e8e77a2d2253f9687add467890b62/molson-jacque.png)
![](https://freight.cargo.site/t/original/i/f2c6ecc3d850ef3db6d3185de1f36df2035435a2cc75d76e38fcc13c6716efb3/Molson-49th.png)
![](https://freight.cargo.site/t/original/i/c241a118fffc2913f90cb9487762e61b3e2395ff8bb1b949cc27bb536106c454/MCC-June-22.png)
![](https://freight.cargo.site/t/original/i/1bc8957a7ec238fded757e0c3500e7d92b906e442af0fba8c1af34d878b4ff17/MCC-June-25.png)
![](https://freight.cargo.site/t/original/i/39b1353ed37b961f6ff72a1de208160e8935fdaeef8ccbe66f8c52a84f198cb0/MCC-June-30.png)
![](https://freight.cargo.site/t/original/i/5384c9f99633cb1a182f494d5f70c4b0b68b3f285f74283f2e156fe7c31a1da0/MCC-July-2.png)
![](https://freight.cargo.site/t/original/i/8f3ea231a973c7ea9fbbb419921a9933c0f832ee73296363bd3d378aa2099067/MCC-July-9.png)
![](https://freight.cargo.site/t/original/i/da7e19ea309954387ebc204e087dbc4021016dcf28ac190ca7efd8b9b95d7af1/MCC-July-12.png)
![](https://freight.cargo.site/t/original/i/7112b06a4cfdbee093a00b3703b2bfbdd7d534c8ed7d185983e6478106ee4695/MCC-July-15.png)
![](https://freight.cargo.site/t/original/i/8ffd9ed1c2630a1fb23cdec8a6770da804064b3ebd714c891273c22ba4d0f73b/MCC-July-20.png)
![](https://freight.cargo.site/t/original/i/05d0f41d98f2456e1f49284a3cf002e21d02cc670ecf9d65829fd9bca0ffbf1b/MCC-July-21.png)
![](https://freight.cargo.site/t/original/i/0eea40b8dccbb4e5b95008ec2ef8732938d274e9c27c11ece34b6f1db891d053/MCC-Aug-5.png)
![](https://freight.cargo.site/t/original/i/21ea8c739db41dc10738dbcf140ef2fb71cfdcb07779efd0c391d02cd76b7081/MCC-Aug-3.png)
![](https://freight.cargo.site/t/original/i/303d85d745f0bf10a60babde85a301f64aa1b28580ace8a2f667b38657454829/MCC-Aug-5.png)
![](https://freight.cargo.site/t/original/i/837b3e1cc83bdfad36c3172079a462a298821ae1ce91e2dd14118d48441d374a/MCC-Aug-12.png)
![](https://freight.cargo.site/t/original/i/607704d7dcad7e44816a78460b67e4208af30e7170f58e1f83fea2f145b02faa/MCC-Aug-24.png)
The Molson Canadian Calendar was the very definition of all things Canadian. It was unique for a few reasons; It celebrated our rich Canadian history, it marked the first time Molson secured ad space every day for a full year, and it gave Canadians a reason to say "cheers" every day. Our roles: GCD | CW | AD | Photographer
![](https://freight.cargo.site/t/original/i/a839f08c8c36fcb6f50120daef681a39ade127397dac85fcb1242436b2ed2ebb/small-OhLordie_o.jpg)
![](https://freight.cargo.site/t/original/i/904de7df035d0673988ce3b65757a3d123557b47b462fc4f09a3f27786113083/mol-lion.jpg)
![](https://freight.cargo.site/t/original/i/96155af8a476237d7ee9234c833ec3d9635d6fdbbbb859f161ae694717900972/small-goals-copy_o-2.jpg)