IF THEY KNOW ONE THING, IT’S THAT THERE IS MORE THAN one way TO EL PASO.
Imagine El Paso not as a small town in Texas, but as a brand in need of a story, a nut that’s gotta be cracked. Mark & Kerry have gone there many times before and each time, they like to take a different route.
They first worked together on the globally recognized “I Am” Canadian campaign at MacLaren McCann before moving over to Leo Burnett and coming up with the often quoted “You know you waaaant it” campaign for Cheez Whiz.
That led down more roads and more nuts cracked along the way, noteworthy campaigns like Coors Light’s Who Wants a Cold One, Kraft Peanut Butter’s Spread the Feeling, WestJet’s Above & Beyond Content Series, Hallmark’s If you could say it like Hallmark, you wouldn’t need Hallmark, and most recently the Dairy Farmers of Ontario’s Set the Table.
Their travel companions have also included TD Bank, Capital Group, NFL Canada, Kensington Tours, Royal Bank, Gatorade, Nestlé, General Motors, Coca-Cola, Cracker Barrel Cheese, Woodbine Racetrack & Casino, Dodge/Chrysler, MasterCard, Visa, North American Breweries, CIBC, Sobeys, The Ontario Lottery and Gaming Corporation and Anheuser-Busch.