Nestle acquired the world famous Häagen-Dazs and wanted to re-establish the brand as the gold standard in ice cream indulgence. At Publicis, we pitched and won the business with this creative and it helped remind everyone just how iconic it was through a blanket of OOH and an omni-present, nimble and always relevant social campaign. After many years of little to no consumer communication in Canada, we reignited a passion for the brand. Our roles: AD | CW | GCD