Dairy was being attacked in the culinary world. There was a perception that it could be substituted for when cooking. That’s crazy talk. So in conjunction with BHLA and Bell Media we conceived, developed, produced and launched Milk Masters - a competition style content series, that asked chef influencers to get creative, get cooking, and show just how irreplaceable dairy is in dishes that could knock the socks off renowned judges Claudio Aprile, Christine Cushing and Craig Wong. 3 episodes, a full social and broadcast promo campaign and integrations into CTV Your Morning and CP24 Breaking News Our roles: CW | AD