DENTYNE
When Warner-Lambert moved their business to McCann they took Kerry along with it. He helped to seamlessly transition the business to its new agency home and maintain the tradition of producing memorable, award-winning spots for what became a beloved brand. The icy cool work continued, but he also brought the heat. The launch of Dentyne Fire raised the gum to the number one sku in Canada. The work was picked up in the U.S. and made AdAge’s Top Ten list. Kerry’s role: GCD | AD
Dentyne Frost Bites TV. Kerry’s role: GCD
“Frostbitten” was a Cannes Lion Finalist.
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Dentyne Ice OOH