DELISSIO

At Publicis, we designed and developed the Delissio Rising Stars program, a multi‐channel integrated promotion housed within Facebook. It allowed consumers to collect and trade virtual Team Canada hockey cards, and play them in real‐time during the World Junior Hockey Championships. The Delissio TV spot launched a new positioning and helped bring Delissio shares to their highest levels since 2012. Our roles: CD | AD | CW