Ask any beer drinker and Coors Light is “Cold”. But they never had a tagline. Enter “Who wants a cold one?” - a question heard at every beer drinking occasion and a rallying cry for a brand that through innovation, promo and mass advertising managed to own “Cold” in the beer category. Mark’s role: CD | CW
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![](https://freight.cargo.site/t/original/i/38669913047b318feb5483d15948dccb6ee7e120f73d39180b6ec7c12197cd0f/Love-cold-beer.png)
![](https://freight.cargo.site/t/original/i/5997e3dcf8a59f14f3689a24079ff3a4d227eb66be637db9e6fd5509e49a09fa/merlot-me.png)